OUT-GOING A.D. RC JOHNSON
Without belaboring the point, I have written about this before. The out-going A.D. for Memphis, RC Johnson, never made football a priority. He was happy with Memphis being just a "basketball school." If Johnson had been A.D. for a non-football school like a Marquette or DePaul, he would have been dynamite.
Johnson plans to retire this June. The university is currently doing a candidate search for their next A.D. It will be important now that Memphis is in a BCS-qualified league that football is made the top priority. Memphis can no longer allow its administration or its fans to have a policy of benign neglect toward its football program.
Here are some upgrades Memphis should give football: making improvements to its facilities; increasing the pay of assistant coaches; upgrading the press box and Jumbo-Tron at the Liberty Bowl; and improving the quality of the non-conference schedule (for example, stop playing FCS schools).
As a matter of a long-range goal, an on-campus stadium should be considered. Several years ago, Johnson paid $180,000 for a feasibility study on such a stadium, and the report came back and said it was not only feasible but could be paid for.
The new A.D. should dust off Johnson's copy and consider it. After all, when Central Florida left the Citrus Bowl for their new on-campus stadium, attendance jumped 161 percent for football games. The same could happen for Memphis.