Subway Inks New Partnership with Edwards
From on February 9, 2012
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SUBWAY® restaurant chain, the world’s largest restaurant chain, has expanded its successful partnership with Carl Edwards and Roush Fenway Racing from the primary sponsor of the No. 99 Ford Fusion in the NASCAR Sprint Cup Series for three races in 2011 to six races starting in 2012. The multi-year partnership also includes four additional races as a major associate sponsor and becoming the Official Training Restaurant of Carl Edwards and Roush Fenway Racing.
“Carl has been a fan of our brand and our sweet onion chicken teriyaki sandwich for a long time,” said Tony Pace, Sr. Vice President, Global Chief Marketing Officer at SUBWAY® Franchisee Advertising Fund. “He and Roush Fenway Racing are great partners and proven winners. We look forward to Carl chasing his goal of a championship in 2012.”
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