Best Super Bowl Commercials 2012: Why GoDaddy's Formula Continues to Work

T.J. Mcaloon@@tjmcaloonContributorFebruary 6, 2012

DAYTONA BEACH, FL - JANUARY 14:  Danica Patrick, driver of the #10 Chevrolet, walks through the garage area during Daytona Preseason Thunder at Daytona International Speedway on January 14, 2012 in Daytona Beach, Florida.  (Photo by Jared C. Tilton/Getty Images for NASCAR)
Jared C. Tilton/Getty Images

The web-based company Godaddy is always pushing the envelope with their television commercials.

At Super Bowl 46, they once again had a suggestive television ad that led viewers to visit their website to watch the rest of the spot. And once again, Godaddy’s formula proved to be a great business practice, as it resulted in record sales numbers. 

According to 

“Go Daddy also broke its own records for sales on a Super Bowl Sunday”

It also claimed it commercial featuring a QR code produced the “best mobile website traffic … ever.”

Godaddy also says that .Co “enjoyed a significant surge in .CO domain name registrations over the weekend and throughout the live broadcast”.

Godaddy admits in the PR that “Critics Panned their Super Bowl Ads,  but Go Daddy Sees RECORD RESULTS anyway”.

The ad was simplistic in how it was put together. They had their spokeswomen, NASCAR driver Danica Patrick and television personality Jillian Michaels, put body paint on a model. 

The model’s job was to attract viewers to pay attention to her body, while the spokeswomen’s duties were to promote the company. This brilliant combination allowed their message to come across both verbally and visually. 

From the same article about their success of the commercial in Godaddy’s press release after the Super Bowl.

“Go Daddy’s “Body Paint” ad accounted for a tremendous Internet spike during the Super Bowl as reported by Akamai Technologies, a company that monitored Internet usage during the Super Bowl.”

“As a result, is serving more customers than ever before, rocketing past a historic 10 million customer mark during the Super Bowl broadcast.”

“The achievement came courtesy of two Internet-Only commercials that prompted viewers to visit the Go Daddy website and a first-ever Super Bowl “technology play” involving an on-screen symbol geared for smartphone users.” 

The heads of Godaddy are very smart business people who know what the public wants. They want you to have a reason to visit their website, seeing what happens next on their risque commercials. 

Next year, for Super Bowl XLVII, we will see another round of Godaddy commercials that has scantily clad women that involve Patrick in some situation that ends with “To see more visit the website.” 

And it will result in Godaddy pushing more record sales numbers.