Leave it to Kia to up the ante on Super Bowl advertisements with its entry into Sunday's TV extravaganza.
Not exactly a name synonymous with top-flight cars and testosterone-fueled commercials.
However, it appears as though the Korean automaker is stepping up its game with a full-fledged fleet of flashy spots for all that down time when the New York Giants and the New England Patriots aren't busy bashing in each others' brains in front of hundreds of millions of viewers glued to their sets.
Their biggest and baddest ad, entitled "A Dream Car. For Real Life," is one man's romp through a supercharged dream land while driving a brand-new Optima, featuring cameos by Adriana Lima, Motley Crue, Chuck Liddell and a Sandman who looks like Daniel Craig's impish brother.
And for those of you with five hours to kill (say, during the Super Bowl), Kia was kind enough to post this slow-motion video of a scantily-clad Adriana Lima waving a checkered flag.
Blatant sexism aside, Kia gets some kudos for upping the ante, especially after last year's "One Epic Ride" ad, which had super spies, intergalactic aliens, South American civilizations and even Poseidon chasing after the Optima.
Your move, Hyundai. Kia's biggest competitor might want to consider asking Disney for a loan on Virtual Jeff Bridges to boost its own credibility across the airwaves.