Teleflora Super Bowl Commercial 2012: Adriana Lima

Ryan Klocke@@RyanKlockeBRFeatured ColumnistFebruary 4, 2012


Pretty straightforward here: Supermodel, black dress, flowers. Sometimes, that's all you need.

A year ago, this flower order company went in a completely opposite direction. Instead of employing the simple, yet surprisingly effective method of putting a beautiful person on screen wearing provocative clothing like they did here, they took the funny route (For the record, H&M took the sexy route too, with a certain male soccer superstar).

No, in 2011, they combined Faith Hill, a confused young man and the word "rack." It's not sophisticated, but I got a chuckle. So then the question is, what's better: funny or sexy?

Let's call it a draw. There's one thing we an all agree on, though: It's way better than their 2010 effort. This was just awful. Seriously. Not. Funny.

Now that we're done here, was it effective? Are you now going to remember to order flowers on Valentine's Day? Or are you still too distracted by the Victoria's Secret angel above?