The Super Bowl is the single biggest sporting event of the year, and the biggest boxer around, Floyd Mayweather, used the buzz around this year's host city of Indianapolis to hype up his May 5 fight with Miguel Cotto, according to American Live Wire.
Mayweather and 50 Cent rolled into town in an oversized bus and stopped every so often to interact with fans.
Every time the bus stopped for Mayweather and 50 Cent to mingle with fans on the street, the traffic behind them became congested and created some very angry motorists behind them.
The stunt is totally Mayweather's style: big, flashy and over the top. I wouldn't expect anything less from the biggest personality in boxing.
At one point during their interaction with the fans, Mayweather held some stacks of paper out the window, which the onlookers hoped was money (Mayweather has littered money into onlooking crowds a few times before).
The police were watching carefully during the melee created by Money May and 50, and one officer said said, "If he throws the money, then we would have to do something about it...It could create a riot."
Mayweather didn't throw out any money and, for the most part, kept everything as civil as possible given the situation—which is good considering he has his pending 90-day jail sentence awaiting him on June 1.
Sure, the pissed-off motorist wouldn't agree with me, but I think Mayweather's promotional idea was genius. He is in the heart of the country where sports fans from around the world are flocking to this weekend, so his effort gave his upcoming fight world-wide promotion for free.
Cotto has to like what Mayweather is doing; making the biggest fight in his career as big as it can get will benefit Cotto's career if he can bring his A-game during their Cinco De Mayo bout.
Leave it to Mayweather to create a big buzz for a fight that is about three months away, but hey, that's Money May for you.
Mick Akers is a boxing featured columnist for Bleacher Report. Follow Mick on Twitter.