Aren't most NFL fans tired of halftime acts that do nothing but double the length of halftime? The Super Bowl ads, save for a few, disappoint every year and so does the halftime show. The Black Eyed Peas last year? Imma be honest, I gotta feeling most Super Bowl viewers would've been fine without their performance.
Let's get smarter in our approach. Since we are students of the game, allow me to present you with a math problem to see if we can find a solution to this.
Aging pop singer Madonna is playing a concert. Her fans are excited to see her perform—they're nostalgic to get into the groove with a performer who peaked more than 20 years ago. The fans feel really inspired by the message in La Isla Bonita and inquire to buy tickets. These fans find that the average ticket price is $3,664. As they delve deeper and deeper, they find that the show will last only 12 minutes while sandwiched between the halves of an important NFL football game. Finally, she will not play a full song, but a medley mash-up of her hits.
Question: How excited are Madonna fans about this scenario?
Answer: As excited as NFL fans are for Madonna's performance for the Super Bowl halftime show.
How important is the halftime entertainment in attracting fans? It's not. You watch the Super Bowl for the game, and if you watch it for the music acts at halftime, it's crazy for you to do so.
Madonna fans and NFL fans don't crossover much in their interests and forcing them together feels lost and out of place...like a virgin in a red light district.
Halftime organizers have gone over the borderline with their selections for entertainment and can feel free to take a holiday for all upcoming Super Bowls.