Super Bowl Commercials 2012: E-Trade Baby Best Man

Zack Pumerantz@z_pumerantzAnalyst IIIFebruary 2, 2012

A slightly disturbing attempt at comedy, this E-Trade commercial continues on the tradition built by the company and puts their newest talking baby at a marriage—as the best man, of course.

At this point it's clear E-Trade has astounding abilities. If they can train babies to speak with a 40-year-old tone, there's no telling what else they can do.

The pessimistic and overbearing father-in-law may be giving his wife's husband a threatening stare, but he doesn't seem the least bit concerned with the baby's appearance. Why is nobody baffled?

As it continues, we're presented with the comforting sales effort of the baby to convince his friend that E-Trade will take care of all his problems. Naturally, he feels at ease.

But the strenuous stares from his wife's father continue to haunt us, ruining the mood a bit.

We're not sure whether to smile or frown at the sight of a strange talking baby. However, he does seem like a loyal and honest best man. He seems to be a good friend, and we commend him for that.

Now we're left wondering what's next. We want to see the after-party, with song and dance breaking out and drinks spraying across the room. Another 30 seconds, featuring solely the festive post-ceremony, would certainly complete the journey.

But seriously, enough with the talking infant.

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