Man-eating bears that live on blocks of ice make people want to grab a refreshing carbonated beverage from their fridge. It is a time-proven fact.
The marketing geniuses at Coca-Cola picked up on this and have utilized it to their advantage. Or maybe they just created this phenomenon.
Then again, when you put cocaine in your original product, you can probably use anything to pitch your product and it will be effective.
Whatever the case may be, the fact is that Coke has been effectively using the bears for a long time.
According to their official website, the company first used a polar bear in an ad in 1922. That ad took place in France, and since then Coke has used them off and on to help pitch their product.
They didn't put the bears in a video until 1993, when they did so in commercials like this:
The polar bears are back, and in a big way—on the huge stage of the Super Bowl.
Here is the latest installment of the polar bears from an ad slated to run Sunday:
And you know what? The ad works. I'm ready to pound a Coke right now.
The animation in this ad is top notch. If you didn't know it was a soda commercial, you could easily think it was a preview for a new Pixar movie.
The fluidity of the characters movements is perfectly in-sync with the music, and you can't help but smile at this crowd-pleasing ad.