The 2012 Royal Rumble is behind us, and many in the Internet Wrestling Community are of the consensus that it was indeed a sub-par pay-per-view.
The highlight of the event, of course, was the WWE Championship Match between CM Punk and Dolph Ziggler.
Although the match itself was an excellent showing by both Punk and Ziggler, any momentum that Ziggler had going into the match died on the proverbial vine after it was over.
For weeks before the Rumble, the WWE had been building up Ziggler in what seemingly was a push for him to become the next WWE Champion. He had beaten CM Punk in several matches with varying finishes.
So, on the surface, the writing was on the wall that Ziggler was set to become WWE Champion.
When the actual match took place, however, the WWE yet again derailed another talented worker for reasons unknown.
Ziggler was not just beaten once by Punk—he was beaten on four separate occasions while the referee was knocked out during the match.
This made Ziggler look like a sub-standard contender for Punk's WWE Title and it will no doubt relegate him back to the mid-card.
This is not the first time Ziggler had his momentum and his push destroyed at the peak of his wrestling career.
At the beginning of 2011, Ziggler was involved in a program with Edge that resulted in Ziggler being awarded the World Heavyweight Championship by Vickie Guerrero on an episode of SmackDown.
This could have been a great feud that the WWE could have pushed for months.
Instead, Ziggler's championship reign lasted fewer than 12 minutes at the hands of a poot storyline and questionable booking.
The WWE should have put the title on Ziggler, even for the short term.
Not to take anything away from CM Punk, but his character can afford a few weeks of not having the WWE Championship in order to put one of the younger guys over.
The WWE would benefit in many ways by having a different superstar like Ziggler hold the WWE Championship. In the early years of the WWE, it was more than a championship belt, it was a reward given to a superstar that was ready for the number one spot in the company.
Dolph Ziggler is, without a doubt, one of the hardest workers in the WWE, having honed his character and his wrestling skills to perfection.
To not have Ziggler hold the WWE Title is quite frankly a slap in the face for WWE Superstars that take their jobs very seriously.
Ziggler should have won the WWE Title because it would have made a statement to every hard-working wrestler: “We the WWE recognize your talents and your abilities, and we reward you for all your hard work.”
Ziggler deserves to be WWE Champion.
He may not be a John Cena or a Randy Orton when it comes to “staying power,” but Dolph Ziggler is a professional wrestler. And in 2012 the WWE, for whatever reason, does not want to give the younger talent like Ziggler a chance to be in the spotlight.