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The NHL knows it already has a foot in the door to this market and intends to capitalize on it by announcing the NHL awards show will continue to return to Las Vegas for at least the next three years.
Logically, why not throw them an even bigger bone and give them the All-Star Game? They already have a proven arena at the MGM Grand, which hosts the Frozen Fury preseason game between the Los Angeles Kings and Colorado Avalanche every year.
The weather is usually fantastic in January (usually sunny and in the 70s), and there is certainly no shortage of tourist draws in the city that would benefit from the All-Star Weekend festivities.
Much like Seattle, Las Vegas is a mostly untested market when it comes to the NHL, so predicting how well fans will receive the game is a bit of a toss-up.
Las Vegas has also been hit extremely hard by the economic recession, so getting fans to come out to such a prestigious event might be a little difficult considering the circumstances of global economics.
Likewise, Vegas is a pretty significant distance away from all but about three NHL markets (Anaheim, Los Angeles and Phoenix), making travel a little more burdensome.