Super Bowl 2012 Commercials: 3 Companies That Need to Improve Ads This Year

Adam SpencerCorrespondent IJanuary 27, 2012

ARLINGTON, TX - FEBRUARY 06:  Head coach Mike McCarthy of the Green Bay Packers holds up the Vince Lombardi Trophy after winning Super Bowl XLV 31-25 against the Pittsburgh Steelers at Cowboys Stadium on February 6, 2011 in Arlington, Texas.  (Photo by Kevin C. Cox/Getty Images)
Kevin C. Cox/Getty Images

Every year, people watch the Super Bowl for more than just the game.

That’s because companies often create excellent, funny or touching commercials to debut just in time for the big game.

And with the price each company pays for airtime during the game ($3 million for 30 seconds in 2011), they usually try to make sure they make the biggest possible impact with their commercials.

Here are three companies that need to improve their commercials if they want to make the most of their money.


1. Budweiser 

I wasn’t a big fan of the “Tiny Dancer” commercial. Budweiser built it up too much in the weeks leading up to the Super Bowl.

The ad would end with the gruff-looking cowboy walking into a bar. Then it would say “to be continued.” With as much as Budweiser built up the ending to that commercial, it was anti-climatic at best.

They need to step up their game and produce a better commercial in 2012.


2. eTrade 

eTrade ran two commercials during the second half of last year’s Super Bowl. One was pretty good, but the other wasn’t.

The one with the baby getting fitted for a suit was funny, but the one with the cat didn’t make me laugh. In fact, the eTrade baby commercials are getting old. They need to move on to a new spokesman.

I’d challenge this company to debut a new, funnier face of the franchise during this year’s Super Bowl.


3. Best Buy 

I’m sure I’m not the only one who though the Ozzy Osbourne-Justin Bieber pairing wasn’t very funny.

With as big of a company as Best Buy is, you’d think they’d have some good commercials, but that hasn’t been the case. They should really focus on putting out a quality commercial this year.

If they aren’t going to go big, they might as well just not spend the money on the airtime.