It doesn't matter if you love or loathe the guy—he is always trying to figure out ways to improve the team through creative means.
He's not afraid to trade his franchise quarterback within the division, to sign ex-convicts or to trade out of the first round.
Sometimes his moves are strokes of genius, while others make you wonder if Rich Kotite is the man behind the curtain.
When free agency starts on March 13, we will see how Reid approaches DeSean Jackson's situation.
The two-time Pro Bowler will undoubtedly seek a multi-year deal worth close to $10 million each year. But his request could go for naught if the Eagles slap the old franchise tag on him.
The latter would leave Jackson uncertain about his future and potentially create another distraction in the locker room and on the field. But the tag could also be used for an unlikely sign-and-trade situation.
And of course, there is always a possibility that Reid will let Jackson walk and replace him with one of these high-profile wide receivers.