It looks like the WWE's little social media experiment is starting to come to an end.
Maybe I'm not the only one who noticed this, but last night on Raw was the first time in a long time where the show wasn't flooded with comments about where you can find your favorite WWE superstar on Twitter, or recent tweets by fans across the globe.
Apparently, according to sources, this was no accident. The WWE may be having a change of heart when it comes to the site.
I have absolutely no idea, but it's certainly a strange time, in my opinion, for the WWE to start moving away from the whole Twitter phenomenon, especially as the "Road to WrestleMania" continues.
Maybe they just don't think they need to push it as hard anymore, but either way, it's quite a strange move.
Now, personally, I've never been a huge fan of Twitter, but if used properly, I see no reason why the WWE couldn't have flourished on this particular social media site.
It brought the fans closer than ever before, in my opinion, for a number of different reasons. Fans loved being able to have their favorite wrestler respond to one of their tweets.
Plus, it allowed the WWE to constantly trend worldwide, which is a pretty big deal if you know anything about the size and magnitude of Twitter.
Twitter definitely had its moments, too. Remember #cenaladyparts and #bootstoasses? How about all those pictures that CM Punk put up after he captured the WWE title in Chicago?
Or Chris Jericho playing with our minds for months?
Hell, Twitter even helped create one of the biggest WWE guys around right now—Zack Ryder (of course, his YouTube show didn't hurt either).
Actually, if Ryder's current career direction is any indication, maybe Twitter wasn't the best idea after all.
Either way, Twitter could and should be used in certain ways. It can build feuds, even create new ones.
I just don't see why the WWE has decided that maybe Twitter isn't all it's cracked up to be.
Sure, maybe it didn't reap huge benefits, but it still played its part in continually building up the WWE brand. And at the end of day isn't that what it's all about?