Liverpool Transfer News: Warrior Sports Deal Should Fund New Striker in January
At the moment, you could be forgiven for thinking Robbie Fowler was back on Merseyside as someone is clearly playing a practical joke on Andy Carroll by hiding his shooting boots whenever he goes into the changing rooms.
It's now a year into the big Geordie's stay on Merseyside and poor Andy hasn't settled well at all on the pitch.
Liverpool fans are getting sick of reading about Andy Carroll's poor form in front of goal and how many games he's gone without scoring, but it's inevitable that it will continue to be spoken about unless the statistics change or Liverpool signs a new striker.
Liverpool have just announced a new kit sponsorship deal that sees former manufacturer Adidas give way to American-based company Warrior Sports for the creative rights to the famous red shirt worn by so many Anfield legends.
Warrior Sports will now make Liverpool's first team kit, as well as their training kit for the next six years.
The deal is reported to be worth £25 million a year to the Anfield club, which surely can justify a January delve into the transfer market.
Essentially Liverpool have guaranteed themselves £150 million income, which will give them a lot more financial clout in the transfer market should they choose to spend it that way.
A new stadium is also high on the wanted list, which means the Liverpool board will now face a decision as to where to inject their new riches.
Liverpool's problem this season has been putting the ball into the back of the net, and that is a problem that could be solved with less than 15 percent of the Warrior Sports income.
Liverpool now have no excuse as to whether they can afford a transfer deluge, but the money has to be spent wisely, and mistakes like Andy Carroll's price tag need to be avoided.
It's a great day for Liverpool football club, but it could be even better if Kenny Dalglish adheres to fan desires.
My article yesterday featured an online vote to question whether Liverpool needed a January purchase to ensure Champions League qualification. As I type this article the current statistics show that an overwhelming 85 percent of Liverpool fans think the answer is yes, while 10 percent are unsure. A paltry five percent think that Liverpool does not need to buy this month.
Those results speak for themselves, but now that Liverpool have announced a fresh injection of future cash, I wonder if those 10 percent who were unsure will change their minds.
If you support Liverpool, I'd cross your fingers and hope Kenny Dalglish considers the majority vote before writing off this transfer window opportunity.
Follow me on twitter @petercwebster and click here if you'd like to read yesterdays article and vote for yourself.
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