Bellator's Business Model Will Become Their Downfall

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Bellator's Business Model Will Become Their Downfall
picture courtesy of themmanews.com

Bellator is the second-largest promotion after the UFC in MMA today.  

Having just been bought by Viacom a few months ago, the company is in better shape than it was a few years ago.

They are now on cable TV appearing on MTV2 and are slated for Spike TV in 2013.

Things should be looking up for Bellator, and the future is looking bright.

Except that with the format in which they deliver fights, they are going to be plagued with problems that will limit their ability to compete with the UFC.  

Innovation is always a good thing, but unless Bellator finds a way to tweak their existing product, they are going to have terrible numbers no matter what channel they end up on.

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