The Cubs have a new roster, with fresh faces and names. But there is also something new for fans—the Budweiser Patio. Here is an artist rendition, courtesy of ESPNChicago.com:
As revealed Saturday at the Cubs Convention, the right-field bleachers will be reconfigured by elevating seating in the newly-constructed Budweiser Patio section.
The ESPNChicago report goes on to state, "We're thrilled to expand our partnership with Budweiser and offer our fans an exciting new experience in the right field Budweiser Bleacher section at Wrigley Field," said Wally Hayward, the Cubs' executive vice president of chief sales and marketing officer. "The Budweiser Patio will provide our fans with a rooftop experience inside the ballpark and more baseball content during the game on our new 75-foot LED board."
There will be a food and beverage package with the seating to this new section. It will seat 150 fans. The price hasn't been determined yet.
The Cubs claim the construction is due to some of the seating being partly obstructed and not always full, so the Cubs wanted to do something to make the space more attractive to fans.
For purists, this and other changes down the road will be something that will be tolerated with gritted teeth. But I feel it's a solid plan and the Cubs need to maximize every revenue opportunity.
Yes, even if that includes a corporate sponsorship to the name of the park.
Meanwhile, I wonder if the beverage package includes unlimited beer? I highly doubt that, but it's worth wondering about.
I also have questions about what the LED board will be used for. I would imagine it will be to show scores and such, but its primary role will be advertising.
Part of me wonders if this isn't the beginning of the end to rooftop bleachers.
Anyway, I understand why the Cubs are doing this and you can expect more of this type of thing to come. If the money is used to improve the club, it will be well worth it.