I have a big surprise for you. This article is about Tim Tebow.
You know why you're not surprised? Because Tebow has been what everybody has been talking about for most of this NFL season.
However, how did that happen? How did a quarterback who wasn't even the Week 1 starter become such a huge sensation? Why do people care so much about this particular story? Why did I personally get really excited about Tim Tebow?
The answer lies in marketing. I know that most of you here will know me as an MLB Featured Columnist (which makes you wonder why I wanted to write this), but I am also a Business Administration major at the University of Vermont (which answers why I wanted to write this). Marketing is such a fascinating field in cases like this.
In marketing, there is the concept of the marketing mix. Essentially, the marketing mix is the combination of price, product, promotion and place that helps sell a product according to NetMBA. When these factors are balanced in correct proportions, the product will sell.
Therefore, I'd like to apply this model to Tim Tebow. What is so particular about his price, the product he provides on the football field, his promotion and his place that made him a marketing success?