There are a lot of stars in the WWE. Not all of them can succeed. It just is the way it is. Some guys rise to the top. Others never find their calling.
Most of those stars are given a small chance or even a few small chances, and when they fail to get over, they're released.
Sounds simple enough, but it doesn't always work out like that. Sometimes that small opportunity is demolished before gets a chance to get off the ground. Sometimes that star who the company knows is talented is left to tread hot water on his own where no one seems to know how to use him.
For many the primary example of this might have been Drew McIntyre or Tyson Kidd. Maybe Yoshi Tatsu or Trent Barreta. For me, that one star who has continually shown promise yet been completely derailed by lack of creative insight is Curt Hawkins.
The saddest part of the whole thing? Some readers might not even know who that is. Other than know getting his minute of fame by being the first jobber to job to the Funkasaurus, Hawkins has been largely absent from WWE's main programs.
He can largely, at this point, be considered a Superstars and NXT wrestler. Only there does he ever get matches even storylines sometimes.
So what does he need to do to change all of this? OK, perhaps I'm getting ahead of myself. Let's just start at the beginning.