St. Louis Rams: Jeff Fisher Hiring Is Huge PR Boost

Doug ZerjalContributor IIJanuary 13, 2012

NASHVILLE, TN - DECEMBER 19:  Coach Jeff Fisher of the Tennessee Titans calls instructions to his team against the Houston Texans at LP Field on December 19, 2010 in Nashville, Tennessee. The Titans defeated the Texans, 31-17.  (Photo by Grant Halverson/Getty Images)
Grant Halverson/Getty Images

It's being reported that Jeff Fisher finally made his coaching decision Friday. He chose St. Louis. It's a much-needed coup for the St. Louis Rams. After a terrible 2011 season and amidst talks of moving back to Los Angeles, Fisher will be the new head coach in the Gateway City.

From a PR standpoint, this hiring is much needed. The Rams constantly battle the St. Louis Cardinals for attention. They needed to make a splash with this head coaching hire, if for no other reason than to create some football buzz amongst their fans.

It's true that the best way to win back fans is to win games, but the Fisher hiring is a big step in legitimacy. The Miami Dolphins also coveted the coach that the Rams were able to nab. That in itself is a win for St. Louis, as strange as it sounds. The Rams won a football battle. Coming off of a year with few brights spots, 2012 is already off to a better start.

The lure of being more of a factor in the front office had to affect Fisher's decision. It will be his show in St. Louis, and it's a good thing. This organization needs a face. It needs consistency after three head coaches in the last half decade.

Fisher's career record is 142-120. He has only six winning seasons, but did guide the team in Houston and Tennessee to the playoffs six times. He's an NFL-tested leader who has a Super Bowl appearance on his resume (Super Bowl XXXIV). His Tennessee Titans lost to the St. Louis team he now inherits, in a strange twist of fate.

It's a good day in St. Louis. A new coach with a solid track record is poised to make this franchise, at the very least, consistent. Here's guessing we're in store for much more than that.