Embrace the Hate: 5 Reasons Why the WWE Needs to Turn John Cena Heel

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Embrace the Hate: 5 Reasons Why the WWE Needs to Turn John Cena Heel
J. Meric/Getty Images

The WWE has left itself with just one choice: It must turn John Cena heel off of this Kane storyline. 

Never before has a character so decisively divided the WWE audience. The time is now to capitalize on the momentum turning Cena heel would create before it's too late and the WWE writers are left with no new ideas and half-empty arenas.

Here are five reasons the WWE needs to turn John Cena heel via the Kane "embrace the hate" storyline, culminating in his WrestleMania 28 match with the Rock:

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