WWE News: What Is Causing the Ratings Decline for Monday Night Raw?

David RutterCorrespondent IIIJanuary 11, 2012

12 Jul 2000: Vince McMahon smiles during the XFL Press Conference at the House of Blues in Los Angeles, California.Mandatory Credit: Tom Hauck  /Allsport
Tom Hauck/Getty Images

Over the last few years, WWE has seen the TV ratings for Monday Night Raw begin to slowly slip down.

From the Attitude Era until around 2005, it was very common to see Raw achieve between 4.0 and 6.0, with an occasional episode reaching 7.0.

However, those days are long gone.

Nowadays, it seems like Vince McMahon is struggling to get even a 4.0 for his flagship show.

According to Dave Scherer of Pwinsider.com:

The 1/9 edition of Raw did a 2.9 rating with 4,008,000 viewers. That is down from last week's 3.1 rating and 4,438,000 viewers. Once again, viewership dropped as the show went on as hour one did a 2.96 and hour two did a 2.77, and lost 176,000 viewers.

It's probably a good thing Raw is on USA instead of networks such as Fox, CBS, NBC or ABC, because on the major stations, a 2.9 will get you cancelled fast.

What could be causing this major decline?

Is it that DVR has become so mainstream now that most people record the show and watch it at their convenience?

Has the product become so stale that it's unwatchable to some people?

Could CM Punk really be the problem? It's not like John Cena is the WWE champion anymore. Does the mainstream audience want to see Cena on top?

This is how hot wrestling use to be
This is how hot wrestling use to be

Maybe it's because Vince McMahon has done a poor job in booking new talent, so we are stuck with some of the same wrestlers at the top that were there five to 10 years ago.

I don't think Raw is in any danger of getting cancelled, but I do think that they need to step up their game or they could continue to lose more and more viewers. I understand that you need to have a Nielsen box to even be counted in the rating (which I find stupid).

It's reasons like the ratings decline that makes Vinnie Mac go back in time and bring back our old heroes. As great as it is to see them, they're not a long-term solution.

What do you guys think is the reason for the ratings continuing to go down?

Any ideas on what could possibly be done to fix it?