Even more than Chael Sonnen or Tito Ortiz from a few years ago, it is the UFC president who catches both the attention of mixed martial arts fans and the media alike.
White may have people who despise him, but he has changed MMA in ways that no other human being could have from taking a a half-dead promotion and turning it into the face of MMA to buying out his competition.
Dana White has made MMA what it is today. Others may have helped along the way, but it was his well-marketed dream that made it happen.
White has made some serious power plays to help the sport and grow the UFC.
Here are the most notable.