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So what is left to do? A lot.
Mainly, sign Prince Fielder.
The latest rumors indicate that the Washington Nationals and Baltimore Orioles are potential destinations for Fielder, and Fielder recently visited the nation's capital with agent Scott Boras. However, Nationals General Manager Mike Rizzo indicated that Adam LaRoche would start at first in 2012.
Since there is no designated hitter spot in the NL, that would leave Fielder without a starting spot, which seems unlikely—though it is possible, of course, that Rizzo would change his mind if he was able to sign Fielder.
The Texas Rangers, Toronto Blue Jays and Chicago Cubs are still in the bidding for Fielder, and although the Mariners have dropped into the background for now I still think they have a good shot at winning Fielder.
Fielder's deal will continue to decrease in magnitude as it delays longer and longer after the Albert Pujols deal which is good for Jack Z and the ownership.
Many opponents to the Fielder-to-Seattle campaign cite Fielder's reluctance to go to a baseball team coming off a 67-win season and to a city in the "far removed" northwest.
Without Fielder, the Mariners will undoubtedly move some length closer to a .500 winning percentage since they have lost nothing and gained experience. And Fielder must know that he can make an impact on a team to match the one he makes on a couch. Those two factors together could hoist the Mariners pretty close to a .500 season in 2012.
Fielder is just 27 so he should not be worried about puttering out anytime soon. Next season (2013) and the one after will be even better for the Mariners as Jack Z's farm grows into the majors.
As for publicity and such, the Mariners have a wide fanbase that covers multiple states and countries. Fielder would become one of the biggest names in Seattle and he would be vigorously marketed.
Attendance has been down for the past few years in Seattle, but that makes sense given their poor performance. Fielder would not just bring fans because of his presence, but also because of the wins he would help to create.
Jack Z just needs to make the right offer, and soon. He needs to step it up for the remainder of the offseason since he has just two more months.
If the offseason ends in just two months, that means spring training is in two months! That's right, we have almost made it through the cold, dark winter of NBA lockouts and football blowouts—baseball is on the horizon.