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This week's advanced stat of the week will help illustrate just how bad things were.
Yards per target (YPT) is a player-specific derivative of the single most important stat in football: yards per attempt (YPA). There is no number more important for evaluating an offense or a defense than measuring yards per attempt.
YPT is just YPA isolated to a particular wide receiver. To calculate it, simply divide a player's receiving yards by his total number of "targets." As I discussed when looking at catch rate, knowing how often a player was thrown to matters when evaluating his overall play.